Marketing is the stage that follows brand creation. It represents an essential phase in ensuring increased sales by attracting customers. Fundamental marketing methods include advertising and advertising campaigns. There are many different types of campaign, influenced by the world’s ongoing historical transformations. Today, we delve into history to observe the evolution of advertising through the ages. <\/p>\n
Advertising has been a part of life since antiquity. Contrary to popular belief, advertising is not a modern phenomenon. It appeared with the first commercial exchanges. In those days, merchants had only their products, their legs, their hands and their voices at their disposal. They used \u201cshouting\u201d to attract buyers. This type of advertising, known as \u201ccall advertising\u201d, consisted of strolling through markets and alleyways touting their wares. This method still exists, especially in popular markets. <\/p>\n
With the advent of writing, a new form of advertising emerged. People began to write on the fronts of their shops, indicating their trades and services. These inscriptions on stone or wood were the first forms of commercial signage. In Egypt, for example, papyri have been found featuring commercial advertisements, some of which mention the sale of slaves. <\/p>\n
The year 1439 marked a major milestone with the invention of the printing press in Europe. This upheaval transformed the concept of advertising, making it more accessible and developed. <\/p>\n
Newspapers appeared in the early 16th century, introducing the first \u201cpaid advertisements\u201d. In 1702, for example, the Daily Courant published paid advertisements. This helped finance printing costs and promote products and services. <\/p>\n
The creation of radio stations revealed a new advertising opportunity. Audio announcements reached their peak during the First World War. The stations informed the public about current events, transforming radio into an indispensable information and advertising medium. <\/p>\n
In the 1950s, television came along, bringing about a significant change. It allowed advertising to expand into many fields: travel, hotels, fashion, even politics. Advertising became a means of entertainment, over and above its primary function of promotion. <\/p>\n